“Everybody loves a good drought” was award-winning journalist P Sainath’s rather intriguingly titled book a few years ago on rural poverty. In the last few weeks, even prime time television that has otherwise little space for rural India has “discovered” problems of water scarcity and farm suicides. Not because we’ve suddenly found an attachment to the faceless kisan but because images of parched earth and taps running dry can be deliciously contrasted with cheerleaders, celebrity cricketers and corporate czars at Indian Premier League games.