Amit Shah is often credited as the BJP president who has converted Indian elections from routine local fights into an all-out life and death ‘war’. Little surprise then when Mr Shah was quoted as having told a gathering of BJP social media activists in Pune that they must see themselves as ‘soldiers going into battle who take no prisoners’. Mr Shah may have been only trying to motivate his flock but the sharp rhetoric reflects a new election dynamic where a tweet, a Facebook post or a WhatsApp forward are the modern-day arrows and bullets aimed at bruising political opponents.
In the aftermath of the 2014 general election debacle, I asked a senior Congressman how his party would now battle the Narendra Modi juggernaut. “Not to worry, we have time on our side,” he claimed rather confidently. The message was that with Rahul Gandhi still in his early forties, five years out of power wasn’t an issue. Now, almost three years later, the 2017 electoral verdict in Uttar Pradesh and beyond has only confirmed that time is rapidly running out for the Congress and the Opposition.